Head of Media, Spotlight Communications
Alexandra Harvey is Head of Media at Spotlight Communications, overseeing editorial strategy and international media relations for luxury travel and hospitality clients worldwide.
Early stints across London and Melbourne, taught Alex the mechanics of PR from the ground up — diaries, deadlines and press lists — and that a great story depends on curiosity, context, and knowing the right people. Along with stamina, good judgement and the ability to keep several plates spinning at once.
After cutting her teeth across travel, lifestyle, airlines, fashion and consumer brands — both agency-side and in-house — Alexandra rejoined Spotlight for her second stint in 2019. Since then, she has steadily built its media function into a global operation. Today, she oversees editorial strategy and international media relations for the agency’s most influential clients, shaping campaigns that land with editors.
Global media strategist with impeccable timing.
Launching the media and content programme for PROUD Experiences — the world’s largest international LGBTQ+ travel event — and watching it land around the world.
A story isn’t enough. Timing, audience, and context are what turn ideas into impact.
Relationships built over years — and understanding editors as people, not just job titles.
Fleeting trends that don’t drive results.
International media relations
Digital & influencer campaigns
Spa & Wellness
Strategic partnerships
