Director, Spotlight Communications
Felicity Womersley Smith is Director at Spotlight Communications. 13+ years in travel PR, from FT exclusives to celebrity brand ambassadors and award-winning destination campaigns.
From big name destinations and hotel companies to boutique clients, Felicity has worked her way through the PR ranks for 13 years and built an enviable black book of contacts across media, opinion leaders and brands.
After a decade at an independent media, marketing and communications agency — securing FT exclusives, sourcing celebrity brand ambassadors such as Ben Fogle, Elizabeth Hurley and Levison Wood, landing broadcast coverage on ‘Amazing Hotels: Life Beyond the Lobby’, driving awards-nominated campaigns for Visit Sweden and boosting footfall in Mayfair and Belgravia for Grosvenor Estates — Felicity joined Spotlight in 2024 and is now a Director of the company, helping to shape Spotlight’s vision, reputation and client success.
Knows how to tell a story; why now, why here.
When a key new business pitch came to fruition and the contract was signed nine months after the initial conversations — a result of relationship nurturing, tenacity and the brilliance of the pitch.
Any major global disruption — airline strikes, extreme weather, or sudden border closures — decisive leadership and continuous communication are never more important.
PR doesn’t stand alone. It must form part of integrated communications strategies that build brand awareness and actually deliver results.
A story that won’t interest the media but has to be distributed to tick boxes.
Networking events that bring the right people together and drive real business results.
International media relations
Digital & influencer campaigns
Luxury hotel launches
Strategic partnerships
Destination PR
Spa & Wellness
F&B
