Senior Account Manager, Spotlight Communications
Sharon Coleshill is Senior Account Manager at Spotlight Communications, bridging MICE, leisure and luxury travel PR with campaigns spanning hotel launches to CEO profiling.
Sharon started out at Merlin Entertainments, representing UK attractions alongside venues and hotels in the leisure and corporate events world. Juggling multiple brands taught her how to plan fast, pivot faster — and land the right story with the right audience.
After joining Spotlight in 2017, Sharon quickly became the bridge between MICE, leisure and luxury travel. From hotel launches to CEO profiling, trade show press conferences to research-led storytelling, she runs campaigns that work across sectors rather than sitting neatly in one lane.
Connects worlds. Gets results.
Launching Hotel The Mitsui Kyoto globally in 2020 — and introducing Cvent CONNECT Europe to the MICE and hospitality press, building its profile year on year.
When the pandemic brought events and travel to a standstill overnight — a lesson in resilience, adaptability and the enduring power of human connection.
Authenticity — work that’s thoughtful, relevant and actually earns attention.
Jargon-heavy, one-size-fits-all PR that goes nowhere.
Cutting through complexity and making introductions that outlive the campaign.
Business travel & MICE PR
Digital & influencer campaigns
Destination PR
Thought leadership
Events
