Two very different expressions of Italian hospitality sit under one family banner: Hotel La Perla, an alpine retreat high in the Dolomites, and Hotel La Posta in Bagno Vignoni, set in Tuscany’s UNESCO-listed Val d’Orcia. Family-owned and driven by a deep commitment to food, wine and wellbeing, the group spans four restaurants and a celebrated cellar at La Perla, alongside thermal pools and spa culture at La Posta — two properties shaped by the same philosophy, in radically different landscapes.
Working with Spotlight Communications has been an excellent experience for Casa Costa 1956. Their understanding of global media has significantly elevated our brand presence across key markets. The team’s professionalism, responsiveness, and insight into luxury lifestyle and travel communications make them an invaluable partner. We could not navigate the international PR landscape as effectively without their expertise.
– Marianne Jensen, Director of Sales & Marketing Casa Costa 1956
Spotlight joined the family as Hotel La Perla strengthens its international profile and a newly reimagined Tuscan sister property prepared to enter the market. Working directly with leadership, the brief is twofold — extend La Perla’s reach beyond its traditional strongholds and shape the story of Hotel La Posta’s relaunch for a global luxury audience, without losing the intimacy and authenticity that define the group.
For La Perla, the focus is on alpine heritage, serious food and wine, and year-round appeal — building stories that travel beyond ski season and into culture, gastronomy and slow mountain living. In Tuscany, the narrative shifts to thermal water, landscape and restoration: positioning Hotel La Posta as a place for wellness-led stays, long lunches and immersion in the rhythms of the Val d’Orcia. Across both, the family story anchors every angle, giving editors a clear, coherent lens through which to understand the brand.
From its London base, Spotlight introduces both properties to editors shaping the luxury travel conversation — from Italy and the UK to long-haul markets where alpine retreats and thermal spa destinations carry real influence. Outreach is deliberately selective, matching each hotel to the journalists, titles and cultural moments most likely to translate into sustained visibility and credibility.
Year-round visibility is established for both properties, with coverage planned around seasons, reopening moments and cultural hooks, reinforcing the group’s position within the international luxury conversation over time. The result is sustained presence across travel, lifestyle and business titles, with each story adding weight to the last.
‘One of the best in the world’ – A family-owned boutique hotel in the heart of the Dolomites
– Sofia Geraghty, Travel Weekly
How to Plan the Perfect Trip to the Italian Dolomites
– Laura Itzkowitz, Travel + Leisure
This spa in the Tuscan hills is perfect for a classy girls’ trip
- Julia Llewellyn Smith, The Times
2025 Yılının Merakla Beklenen Otelleri
– Sebnem Denktas, Vogue Turkey
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.