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The two luxury hotels within the Casa Costa 1956 brand are Hotel La Perla, a luxurious alpine retreat in the Dolomites and Posta Marcucci in Bagno Vignoni, Tuscany which will reopen as a 5* hotel under a new name in March 2025. The hotels are family owned and defined by the family passion for food and wine – Hotel La Perla has four restaurants and a renowned wine cellar.
In November 2024, Spotlight Communications was engaged to boost the profile of LHW member Hotel La Perla across its primary as well as new markets further afield, and also plan for the relaunch and rebranding of the new boutique Tuscan property. Creatively captivating luxury travellers who seek unique and immersive year-round getaways in a ‘family first’ shared experience, will be key to our media strategy.
Spotlight’s customised PR strategy will ensure that the La Perla pearl will continue to shine bright in the treasure trove that is the Dolomites, welcoming new guests as well as those who return season after season. We will create the narrative that will tell the story of the rebrand of Posta Marcucci throughout 2025 and beyond.
Spotlight will reaffirm Hotel La Perla to influential luxury media contacts across Italy, as well as the UK and Europe, also connecting with North and South America and Australia, using our bespoke personalised approaches that align with Casa Costa hospitality group values.
Spotlight is already in conversations with key media contacts across major markets. Watch as both luxury hotels within this strong Italian family brand of Casa Costa, capture the spotlight and welcome both new and returning guests.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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