Handcrafted in the Indonesian tradition and designed for ultra-private charter, this phinisi yacht operates at the far end of the luxury spectrum — sailing remote island chains with a level of service, space and customisation normally reserved for private estates rather than vessels. With bespoke routes, serious culinary ambition and a crew experienced in long voyages, it speaks to a new generation of charter clients seeking isolation, scale and cultural depth in equal measure.
Spotlight has been instrumental in building strong relationships with high-quality travel journalists and securing the right coverage in titles that truly elevate the visibility and positioning of Dunia Baru.
– James Sidoti, Director of Sales & Marketing
The strategy focuses on differentiation. With an increasing number of Indonesian phinisi yachts joining the market, Spotlight was brought in to establish Dunia Baru’s place at the very top of the category for UK and US audiences — focusing on its craftsmanship, charter model and ability to reach truly remote destinations. Working closely with ownership, the strategy frames the vessel not simply as another luxury charter, but as a roaming private residence for serious explorers.
Editorial work focuses on forward-looking storytelling — from long-form voyage narratives and design-led profiles to food-first itineraries and slow-sailing routes through lesser-visited archipelagos. In 2025, Spotlight hosted a tightly curated press sailing on board, generating first-hand reporting that established the yacht as a benchmark rather than a newcomer.
In the UK and US, Spotlight introduces Dunia Baru to journalists working at the intersection of travel, design, boating and gastronomy — voices that influence high-net-worth charter decisions. Outreach remains tightly focused, aligning access, angles and timing so coverage lands with authority rather than volume.
Coverage coming soon
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.