Fairmont Hotels & Resorts

With nearly 100 hotels worldwide, Fairmont Hotels & Resorts is entering a new chapter. From historic icons to resort destinations — the brand is reframing its legacy for a new generation of travellers. Its 2025 Make Special Happen campaign revives Fairmont’s long association with theatre, culture and landmark moments, shifting the focus from grand history to the small, memorable details that define a stay today. Cinematic, confident and globally ambitious, Fairmont now positions each hotel as a living cultural stage — where heritage, hospitality and contemporary life continue to unfold.

Spotlight has been an exceptional UK and European partner for all our media initiatives at Fairmont Hotels & Resorts. The team truly feels like an extension of our own, bringing creativity, proactivity, and deep media expertise to everything they do. One of Spotlight’s greatest strengths lies in their extensive network of media connections which continues to add immense value to our communications efforts. Under the leadership of Lucy Clifton, they exemplify what an outstanding PR agency should be: strategic, collaborative, and fully engaged.

– Loay Nour, Brand & Marketing Communications

we relate

Understanding brand DNA at leadership level.

Fairmont engaged Spotlight as the brand reshapes its global identity for a new generation of luxury travellers. Working closely with senior leadership in the UK and Europe, Spotlight acts as an extension of the brand team — helping sharpen Fairmont’s proposition and clarify how it is understood across the region’s luxury media landscape.

we create

Editorial work that changes how brands are understood.

Spotlight works alongside Fairmont’s global communications team to turn brand ambition into stories that travel. Across the UK and Europe, we develop editorial angles, leadership narratives and cultural moments that build awareness and affinity — ensuring Fairmont’s positioning lands with clarity, relevance and authority across luxury media.

we connect

Trusted relationships that unlock influence.

Across Europe, Spotlight links Fairmont to editors, journalists and the cultural conversations shaping luxury travel. Stories are matched carefully to audience and timing, securing coverage that strengthens Fairmont’s authority and presence in the market.

we amplify

Long-term visibility that builds authority.

Multi-market editorial programmes balance Fairmont’s global brand narrative with regional nuance — sequencing campaigns around flagship openings, heritage reinventions, leadership transitions and cultural partnerships rather than single-property publicity.

UK and European strategies are aligned with global moments, ensuring each story reinforces the brand’s wider repositioning: from legacy icons entering new chapters to resort destinations shaping future growth. By layering executive profiling, cultural collaborations and long-lead features across business, luxury and trade titles, cumulative authority is built to support development pipelines, owner relations and Fairmont’s standing as one of hospitality’s most strategically ambitious global brands.

Coverage highlights

Fairmont Tokyo Review

– Mark C. O’Flaherty, The Telegraph

Could a mother-son spa break be the answer to multigeneration holiday harmony?

– Helen Down, The Standard

We make the extraordinary possible

- Reinhard Modritz, Travellers World

Fairmont Washington D.C. Georgetown

– Kyra Shapurji, Time Out

The best family hotels in Marrakech for location, stylish kids’ clubs and activities

– Paula Hardy, The Independent

Fairmont makes Japan debut with Bar Studio interiors

– Sleeper Magazine

Travel PR services

Please contact

fairmont@spotlightcoms.com

Client details

Interested in working with us?

Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.