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Fairmont Hotels & Resorts is an unrivalled portfolio of more than 80 extraordinary hotels, from The Plaza in New York City to The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, and Fairmont The Palm in Dubai. Famous for its engaging service, stunning public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices.
Spotlight Communications was engaged in late 2024 to support the brand strategy across the UK & Europe. Fairmont is currently undergoing a global transformation – in both positioning and leadership – and Spotlight will work as an extension of the brand team in establishing and strengthening Fairmont’s proposition across the region’s luxury media landscape.
Working in synergy with Fairmont’s global PR teams, Spotlight is leveraging our media connections across the UK and Europe to generate earned media by creatively enhancing brand awareness, affinity and positioning via media relations, executive positioning, events and brand partnerships.
Spotlight is strengthening and reinforcing Fairmont’s relationships with top media, with personalised media angles, curated stays to support focus hotels and a strategic thought leadership strategy for key executives. Spotlight is Fairmont’s sole ‘boots on the ground’ in the market, delivering critical and on-the-pulse insights and information.
Spotlight is in the process of generating ongoing, consistent brand coverage in top tier travel, luxury, lifestyle, trade and business media outlets via a market-specific trend spotting media campaign and editorial calendar.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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