Spotlight has played a key role in strengthening the international profile of Grand Hotel Villa Serbelloni with a focus on the UK market, including supporting the launches of Baci da Bellagio Beach Club and Luce del Lago Spa. Their strategic insight and strong luxury media relationships have secured high-quality coverage that reflects the hotel’s heritage, independence and evolving guest experience. We greatly value the partnership.
– Francesca Barba, Global Director of Marketing & PR Grand Hotel Villa Serbelloni
Spotlight develops a bespoke PR programme across travel, culinary, luxury, wellness and lifestyle media — ensuring the hotel’s story reaches audiences beyond traditional hotel coverage. Campaigns combine targeted press activity with carefully selected lifestyle partnerships, alongside collaborations with influencers and tastemakers, curated experiences and thought-leadership initiatives that spotlight the hotel’s unique Lake Como setting.
The focus is on turning location, gastronomy and long-established service culture into stories that travel — across features, interviews and sector-specific angles designed to elevate the hotel’s international profile.
Spotlight focuses on strengthening Grand Hotel Villa Serbelloni’s relationships with established luxury-travel, business and culture titles, while introducing the property to new priority markets through carefully sequenced, editorial-led outreach.
The strategy prioritises the UK and European press alongside long-lead travel publications, food and hospitality specialists, and design and heritage desks whose audiences influence high-value travel decisions. Journalists known for long-form reporting, destination authority and an interest in family-owned properties with deep regional roots sit at the centre of this work, ensuring coverage frames the hotel within Lake Como’s cultural and historical landscape rather than seasonal trend cycles.
Spotlight plans coverage across the year, building anticipation ahead of key periods while maintaining consistent editorial presence in priority markets.
Long-range planning allows narratives to evolve — from heritage and ownership to culinary leadership and destination-level storytelling — ensuring the hotel remains part of the international conversation around Lake Como, not only during peak travel windows.
– Linda Iliste, Svenska Dagbladet
The Best Lake Como Hotels For An A-list Italian Escape
– Leila Fredrichsen, Elle UK
- Geles Ribelles, MujerHoy
Come Home To Lake Como At Grand Hotel Villa Serbelloni
– Karmun Ng, Robb Report Malaysia
My romantic Italian holiday — with my wrestling partner
– Max Olesker, Times LUX
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.