Opened in July 2025, InterContinental Halong Bay Resort became the first international luxury resort to arrive within Northern Vietnam’s UNESCO-listed seascape. Set among limestone karsts and emerald waters, the property introduces large-scale international hospitality to one of Southeast Asia’s most visually arresting natural environments — positioning Ha Long Bay for a new tier of global luxury travel.
Spotlight has provided invaluable strategic guidance in shaping the international launch of InterContinental Halong Bay Resort, helping position it not just as a new opening, but as a reimagined and defining addition to Ha Long Bay’s evolving luxury proposition. MICE is a core part of our strategy, and we’ve benefited greatly from Spotlight’s expertise in building meaningful media placements through well-organised meetings. We look forward to continued success together.
– Donna Tran, Cluster Director of Sales & Marketing – IHG BIM Estate Vietnam
Spotlight Communications was briefed to design a high-impact international debut for the soon-to-open resort across the UK, Europe and Australia. More than a year later, two hosted international press trips, a growing slate of strategic brand partnerships and sustained editorial engagement have shaped how the property is understood — not simply as a new hotel, but as the catalyst for Ha Long Bay’s next luxury chapter.
Angles position the property through its culinary breadth, immersive experiences and relationship to the surrounding seascape — from fine-dining programmes and wellness journeys to access-led encounters with the bay’s natural formations. Media hosting calendars and targeted tradeshow activity support a broader communications architecture designed to present the resort as both an international arrival and a gateway to one of Vietnam’s most extraordinary settings.
A phased international strategy places both the resort and the wider destination in front of editors, advisors and tastemakers shaping long-haul luxury itineraries. Carefully timed introductions, hosted visits and partnership activity align the property with audiences already influencing how Asia-Pacific travel is discussed, booked and benchmarked.
Momentum builds through sequenced waves of consumer and trade storytelling that carry the resort well beyond its opening moment. That approach keeps InterContinental Halong Bay present within luxury-travel conversations as itineraries, Asia-Pacific travel patterns and destination interest continue to evolve.
The Best Hotels In Vietnam, Tried And Tested By Vogue,
– Ellie Davis, Vogue UK
InterContinental Halong Bay Resort is now open on Vietnam’s iconic coastline
– Luxury Travel Magazine
Inside InterContinental’s Luxe New Resort Beside Vietnam’s Ha Long Bay
– Nicole Hoey, Robb Report
Hotel of the Week: A Design-Forward Stay Arrives on the Coast of Vietnam’s Ha Long Bay
– Alec Lobrano, Galerie Magazine
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.