The Hospitality Experience brings together three distinctive Italian hotels united by a shared belief: that the finest hospitality begins with a genuine sense of place. From the refined townhouse elegance of THE PLACE Firenze and the historic waterfront setting of Londra Palace Venezia to the peaceful Umbrian estate of Borgo dei Conti, each property reflects the character, traditions and craftsmanship of its destination. At the heart of the collection is The Place of Wonders Foundation, a non-profit initiative dedicated to preserving Italy’s extraordinary artisanal heritage. Through exclusive access to master craftspeople, artists and makers, guests are invited to discover the people and traditions that continue to shape contemporary Italy, transforming a stay into a deeper understanding of the places they visit.
We appointed Spotlight Communications for their connections across the international luxury media landscape. What has impressed us since is not just the connections, but the strategy behind them. Within a short time, their approach has helped showcase each of our properties whilst simultaneously building awareness for wider The Hospitality Experience brand. We have also been struck by their forward-thinking approach to improving our AI visibility, using their findings to inform their PR strategy.
– Vittoria Careri, Marketing & Communication Manager, The Hospitality Experience
The challenge was never to promote three exceptional hotels, but to reveal the idea that connects them. Working alongside the Babini family, Spotlight has helped define The Hospitality Experience as an expression of Italian craftsmanship, culture and place, positioning The Place of Wonders Foundation not as a charitable initiative but as the philosophy that runs through the entire collection.
Rather than treating the three hotels as separate destinations, Spotlight has developed an editorial platform that presents them as different expressions of the same philosophy. Individual stories explore Florence’s creative energy, Venice’s enduring craftsmanship and Umbria’s restorative landscapes, while The Place of Wonders Foundation opens the door to the artists, artisans and makers whose work gives each destination its distinctive identity.
Long-standing relationships with editors and writers across travel, design, food, culture and lifestyle media enable Spotlight to place The Hospitality Experience within conversations that extend far beyond hotels. By connecting the collection with the journalists most interested in craftsmanship, heritage and contemporary Italy, Spotlight ensures every story reinforces the philosophy at the heart of the brand.
Spotlight builds the collection’s profile in step with the cultural calendars of each destination: Florence’s exhibition calendar, Venice’s Biennale season and Umbria’s harvests. By developing stories around these moments and carrying them across consumer and trade media, Spotlight creates a sustained editorial presence that strengthens both the individuality of each hotel and the identity of the collection as a whole.
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