Insights

Our take on luxury travel communications, reputation-led PR and the future of discovery — including how AI is influencing where travellers look, and what they trust.

Spotlight on Substack. For more from the Spotlight team, including industry insight, behind-the-scenes perspective, and analysis of how travel brands become known, visit our Substack.

LATEST ARTICLE

When Yesterday’s Coverage Becomes Today’s Answer

How to Get Your Hotel Onto AI’s Shortlist

How to Write a Press Release AI and Journalists Will Use

When did getting into Condé Nast Traveller stop being enough?

What Travel Editors Want From a Pitch in the Age of AI

Invisible or Influential? White paper 2: What We Learnt

When AI Gets Your Brand Wrong

The Travel Titles AI Reads

Why choosing the right luxury travel PR agency matters

Man v Machine: The $500,000 Travel Brief

We gave ChatGPT a $500,000 travel brief. Then we gave the same brief to a human expert. Here’s what happened.

What Is Generative Engine Optimisation (GEO)? A Guide for Hoteliers

Generative Engine Optimisation (GEO) explained for luxury hotels. How GEO differs from SEO and why hospitality brands need both.

The eight travel trends that will shape 2026

Caroline Bondy
February 2026
Travel & Destinations, PR & Brand Building

Travel Trends for 2026: From Blue Mind calm to Regeneration Rising — luxury travel is entering an era of purpose, presence and poetry.

How Will AI Change Your Vacation This Year?

AI is reshaping travel discovery in 2026. Lucy Clifton on what genuinely changes for travellers and where human judgement still matters.

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