Insights

Our take on luxury travel communications, reputation-led PR and the future of discovery — including how AI is influencing where travellers look, and what they trust.

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LATEST ARTICLE

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Spotlight Communications Insights

What Is Generative Engine Optimisation (GEO)? A Guide for Hoteliers

Generative Engine Optimisation (GEO) explained for luxury hotels. How GEO differs from SEO and why hospitality brands need both.
Dunia Baru Yacht - Spotlight Communications Client

The eight travel trends that will shape 2026

Travel Trends for 2026: From Blue Mind calm to Regeneration Rising — luxury travel is entering an era of purpose, presence and poetry.
How Will AI Change Your Vacation This Year?

How Will AI Change Your Vacation This Year?

AI is reshaping travel discovery in 2026. Lucy Clifton on what genuinely changes for travellers and where human judgement still matters.
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The Seven Mediterranean Luxury Travel Trends for 2026

Discover the seven trends redefining Mediterranean luxury travel in 2026, from privacy-led design to AI-driven discovery.
travel industry awards strategy

How to Win the World’s Most Influential Travel Awards

A strategic guide to hotels for winning travel industry awards. What judges look for and how to build compelling submissions.
what luxury travel searches want to find

What Luxury Travellers Are Searching For in 2026

New research data reveals how luxury travel search behaviour is shifting in 2026 — what affluent guests want, and what it means for hotels.
Hotel Launch PR- 12-Month Countdown Checklist 1

The 12 Months That Determine Whether a Hotel Launch Succeeds — or Fails

The complete hotel launch PR timeline from 12 months pre-opening to post-launch. Media strategy, press trips, and communications planning for luxury hotel openings.
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Some Hotels Host Guests. Others Host Influence

How hotels become known to corporate travel buyers, incentive agencies and event planners. Sharon explains how specialist MICE PR builds recognition long before any booking is made.
Behind-the-byline-heidi

Behind the Byline with Heidi Mitchell, Mark Ellwood & Debbie Pappyn

Three journalists on a luxury travel press trip in Indonesia's Raja Ampat reveal what drew them to Dunia Baru — and how a story takes shape.
man-v-machine-destinations-for-2026

Man v Machine: Where next in 2026?

We asked travel experts to name the places shaping this year. Then we asked artificial intelligence. The two lists barely overlap.
The AI List: 26 destinations for 2026

The AI List: 26 Destinations for 2026

We asked 26 travel experts for their opinions of the places shaping this year. Then we asked artificial intelligence. Here's the AI List.
26 Destinations for 2026: from the experts

From the Experts: 26 Destinations for 2026

The experts in the luxury travel industry – from hoteliers, tour experts and PR – give their opinion on the 26 holiday destinations for 2026.

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