As Ha Long Bay’s first international luxury resort, InterContinental Halong Bay Resort will be situated at the gateway to Ha Long City, in the exclusive Ha Long Marina Urban Area, just outside the vibrant streets of Bai Chay.
In November 2024, Spotlight Communications was briefed to instigate a high-impact launch campaign for the soon to be opened InterContinental Halong Bay Resort to UK, European and Australian media. The ongoing PR strategy encapsulates a variety of media angles, including the resort’s numerous fine-dining options, wealth of luxury experiences and proximity to natural marvels in one of Vietnam’s most beautiful destinations.
Spotlight is creating innovative angles for InterContinental Halong Bay Resort to establish an impactful PR launch campaign, including a comprehensive media hosting calendar and targeted support at key tradeshows.
Spotlight is focusing on connecting with an affluent audience in target markets by rolling out a long term, multi pronged approach to that establishes both InterContinental Halong Bay Resort and the wider Ha Long Bay destination front-of-mind for travellers planning luxury holidays.
Spotlight has already secured coverage in key consumer and trade publications such as Wall Street Journal, Forbes, Le Figaro, Luxury Travel Magazine and Esquire.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.