Ocean Hotels Group comprises three distinct properties in Barbados: O2 Beach Club & Spa, Sea Breeze Beach House and recently rebranded The Rockley.
Although our partnership is still in the early stages, we have already benefited hugely from Spotlight’s knowledge of the high-end boutique hotel sector. The team has organised numerous press trips and interviews with key luxury travel media and we are confident of our impending uplift in direct business from a more discerning customer demographic.
– Patricia Affonso-Dass, CEO and Group General Manager
Spotlight Communications was engaged in February 2024 to invigorate the PR strategy for this three-hotel portfolio within the UK market. With its specific approach, Spotlight is driving an integrated PR strategy to elevate the positioning of both the destination and the brand to UK audiences.
Spotlight’s bespoke PR approach highlights the unique appeal of each of the three hotels. The campaign is rooted in delivering quality, results-oriented and on-brand exposure and visibility.
Within a very short time, Spotlight has strategically introduced Ocean Hotels Group to new and relevant media targets in the UK. The long-term strategy is to ensure the properties are top-of-mind when it comes to planned high-end media coverage of the destination.
Spotlight has secured a double page spread in The Sunday Times on the South Coast of Barbados featuring all three properties, with other coverage highlights including features in Condé Nast Traveller, TTG Luxury, Travel Weekly, Vera and The Times online.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.