Opened in late 2022, the Kimpton Aysla Mallorca in Santa Ponsa offers a modern take on wellness resort life.
In April 2024, Spotlight Communications was engaged to amplify international PR efforts across key markets. Focusing on the UK, US and DACH audiences, Spotlight developed a dedicated short-term campaign designed to drive coverage across relevant, influential outlets and publications.
Spotlight worked with the hotel to develop key messaging and media angles As Mallorca’s first boutique luxury lifestyle property, its wellness, spa, dining and wedding experiences bring the brand’s accessible luxury positioning to life.
Spotlight brought Kimpton Aysla to the attention of international media targets who were previously unaware of the property. Highlighting its ‘under the radar’ position, Spotlight strategically targeted suitable audiences with personalised approaches to key media contacts.
Articles included a review in US outlet Hotels Above Par, with further coverage scheduled in Forbes, Women’s Health and HELLO!
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