Luxurique is a luxury hospitality specialist curating experiential travel itineraries for international visitors to Japan.
Spotlight has been a true partner in helping us ramp up the awareness of the Luxurique brand with the international travel media year after year.
– Naomi Mano, Owner
Over a number of years, Spotlight Communications was engaged to bring greater awareness to the Luxurique brand and its bespoke travel offerings to an international audience. The activity included both B2B and B2C activity, personal profiling and a pro-active thought-leadership strategy.
Spotlight worked to create unique content opportunities to highlight Luxurique’s exclusive access to inspire both consumer and international trade media. Story-telling angles have included a journey on the country’s first floating luxury ryokan, whisking matcha tea with monks, artisanal pottery making and creating Japanese knives under the eye of skilled samurai sword-makers.
Spotlight has connected Luxurique to both high-end consumer media and relevant B2B and MICE titles across the UK, Europe and North America. Spotlight also provides strategic counsel and key industry partnerships and introductions on an ongoing basis.
Feature coverage in Japan destination-themed articles includes Luxury Magazine, AFAR, Vanity Fair, and Country & Town House, as well as a Channel 5 TV feature on ‘Holidaying with Jane McDonald’.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.