A global meetings, events and hospitality technology company, Cvent supports planners, marketers, hoteliers and travel professionals worldwide. As the events sector recalibrated around new digital tools, shifting audience expectations and experience-led design, the business sought to sharpen its visibility across the UK and Europe — ensuring both its platforms and expertise remained front of mind for decision-makers navigating rapid industry change.
Since we first started working together in 2016, Spotlight’s deep industry expertise and extensive B2B media contacts played a critical part in Cvent’s ability to drive impactful media placements across the UK and Europe. They were an important and true extension to our global team.
– Erica Stoltenberg, Director of Corporate Communications
Engaged in 2016 to support communications across the UK and Europe, Spotlight framed Cvent not simply as a technology provider but as an authority within the meetings, events and hospitality ecosystem. Deep knowledge of the MICE sector underpinned work that articulated the brand’s role as educator, innovator and industry interpreter — aligning its commercial ambitions with the realities facing planners, venues and marketers on the ground.
Cvent’s data, proprietary research and product development were shaped into editorial storylines that editors could interrogate and build upon. Rather than leading with software alone, coverage explored structural shifts across the event lifecycle — from hybrid formats and delegate experience to venue strategy and ROI. Trend reports, by-lined commentary, research releases and news moments combined into a coherent narrative platform that positioned Cvent as a business anticipating change and offering practical, insight-driven solutions.
Senior leadership and subject-matter specialists were introduced to the editors, platforms and professional networks shaping debate across the MICE and hospitality sectors. Activity extended into high-profile trade environments — including IMEX Frankfurt, IBTM World and The Meetings Show — ensuring Cvent’s voice was present wherever industry strategy, creativity and education converged.
Consistent, region-wide visibility reinforced Cvent’s standing among planners, corporate travel managers, conference organisers, destination specialists and hotel groups. Carefully paced editorial programmes kept the brand in circulation across news cycles and sector moments, strengthening recognition as a trusted commentator on how meetings and events continue to evolve — not simply a supplier responding to them.
Cvent drops $400m to acquire webinar platform ON24
– Adam Shepherd, C&IT
London retains title as Europe’s top meetings destination
- Rob Gill, Business Travel News Europe
London retains title as Europe’s top meetings destination
– M&IT, Editorial
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.