Once a retreat for New York society in the 1960s, The Potlatch Club returned in 2024 following a private sale and seven-year restoration — reopening as Eleuthera’s first contemporary boutique resort. The revival introduced a highly discreet, small-scale luxury proposition to one of the Bahamas’ least developed islands, positioning the property as a destination in its own right rather than part of a traditional resort circuit.
– Kezang Dorji, General Manager
Pre-opening activity built anticipation through tightly controlled access, partner-led moments and market-specific editorial hooks designed to travel across long-lead titles. Storylines drew on the island’s seclusion, the property’s history and its contemporary reinvention, giving US, UK and Northern European editors material that extended beyond opening announcements into destination-level narratives.
Media engagement concentrated on journalists whose coverage influences high-value leisure travel — spanning luxury consumer titles, long-form travel writers and Caribbean specialists in the UK and Europe. Individually hosted stays and carefully timed briefings ensured the hotel entered editorial conversation through authority-led recommendation rather than volume-driven exposure.
Follow-on placement extended visibility well beyond reopening, carrying the hotel into seasonal travel narratives and long-lead luxury planning cycles. The programme maintained momentum through successive story waves, reinforcing the Potlatch Club’s position as one of the Caribbean’s most quietly distinctive boutique arrivals rather than a single-moment launch story.
Tried, Tested & Recommended: The Potlatch Club
– Harriet Charnock Bates , The Telegraph
– Francesca Shillcock, Hello
Insiders Guide To Eleuthera: The Caribbean’s Secret Island Hideaway
- Laura Begley Bloom, Forbes
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