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Located in NYC’s Meatpacking district where old New York meets the 21st century, Gansevoort Meatpacking is an iconic hotel that first opened in 2004 and completed a full renovation in 2021.
Spotlight’s strategic and creative approach has delivered truly innovative coverage of the new-look Ganesvoort across our international target markets. They are a dynamic extension of our team and continue to add significant value.
– Anton Moore, General Manager
Spotlight Communications was engaged in 2022 to communicate the new-look Gansevoort with an international brief. The integrated PR campaign highlights the 186-room hotel, its three restaurants – The Chester American Bistro, the European-inspired Coffee + Cocktails and the intimate omakase concept Saishin. In addition to the new Gansevoort Rooftop (featuring a 45-foot heated pool), in 2024 Spotlight’s brief was extended to include NYC’s latest membership club at Gansevoort, Seven24 Collective.
Spotlight works with the hotel’s team on a long-term creative PR programme to inspire key media. The Gansevoort brand legacy, coupled with the local neighbourhood – with its prominent art, design, tech and local heritage – form a strong backdrop for a communication strategy underpinned by NYC lifestyle events.
With a focus on the UK, European, and Australian markets, Spotlight has delivered numerous top-tier media stays, plus various partnerships e.g. with PLAY Airlines for a dedicated Irish press trip as well as with FT How To Spend It as its ‘home in NYC’. Many other opportunities to collaborate with international LGBTQIA+ lifestyle influencers have also been created.
Gansevoort has seen an exponential increase in international awareness and press coverage in target publications including Financial Times, FT How To Spend It, Livingetc, Elle Magazine, Daily Mail, The Telegraph, HELLO!, and Harper’s Bazaar in the UK alone.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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