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Opened in the late 1920s, Hôtel Martinez Cannes – now part of the Unbound Collection by Hyatt – is a five-star Art Deco icon on the Côte d’Azur, perceived as a place to see and be seen.
Within a very short time, Spotlight’s exceptional work, considerable talents and prominent connections have proved invaluable in ensuring Hôtel Martinez is highlighted on the international stage.
– Michel Cottray, General Manager
In February 2022, Spotlight Communications became the first PR agency in the hotel’s history to be briefed to invigorate the hotel’s international public relations. The media strategy embraces the design (a blend of Art Deco, 1930s flair and the contemporary), stunning French cuisine and wellbeing at L’Oasis du Martinez – a haven of tranquility set in a luxurious and expansive garden – to tell this hotel’s compelling story.
The ongoing PR campaign embraces and leverages Hôtel Martinez Cannes’ embodiment of French opulence and exquisite full service offering. Spotlight initially launched the hotel’s new penthouses, closely followed by its garden suites, restaurants and Carita Spa with a timeline of bespoke media stays for global luxury travel media and a dedicated influencer engagement campaign, as well as supporting the hotel’s B2B offerings.
Spotlight succesfully engages with influential international journalists on personalised media angles and curated hotel stays. The focus on the UK, US, Middle East, Europe and India has ensured a strategy around timeless media angles such as ‘Live Life Like a Film Star’ and Art Deco design, along with a partnership with French chef extraordinare Jean Imbert.
Guests at Hôtel Martinez Cannes have cited specific media features as their source of awareness of the hotel. Coverage highlights include a full page Forbes exclusive of the new penthouse apartments; a Robb Report (UK/US) exclusive on the new garden oasis and spa; and a dedicated episode of ‘Billionaire Resorts’ on prime-time UK TV. Further exposure included a page in The Sunday Times (UK) encapsulating ‘Living Life Like a Film Star’ plus inclusion in Condé Nast Traveller India’s Destination Wedding Guide. The hotel was additionally featured in Condé Nast Traveller’s 2022 Reader’s Choice Awards.
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