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The 90-villa Hurawalhi Island Resort blends romance with serenity and excitement, and comfort with adventure.
It is a pleasure to work with the Spotlight team and their impressive network of professional contacts to reach our target customers and industry partners with such ongoing success.
– Ahmed Shaheen, Director of Sales and Marketing, Crown & Champa Resorts
In 2019, Spotlight Communications was briefed to reach specific, international adults-only guests united by a desire for an understated Maldivian experience. The ongoing PR strategy is defined by Spotlight’s ability to strategise interesting media angles including Hurawalhi’s ALL-GLASS 5.8 UNDERSEA RESTAURANT and three other extraordinary dining offers.
Creating ever-evolving annual PR campaigns, Spotlight aims to ensure Hurawalhi’s appeal is always of long-term relevance. The global PR messaging embraces the incredible culinary journey, the stunning honeymoon and wedding offer and the tailored programme of visiting experts in addition to the island’s marine biology research and conservation efforts.
Spotlight is credited with achieving substantial brand awareness for Hurawalhi which continues to convert directly into sales. Successfully pitching a wide variety of media angles to reach luxury lifestyle travel audiences, the results and business generated has been attributed to driving room rate increases and demand for the resort’s premium villas.
Coverage in Forbes, Town & Country, GQ Thailand, The Daily Telegraph, The Knot, Condé Nast Traveller, Pantaenius Magazine, Tatler Asia, The Times and What’s on Dubai has served to increase awareness of Hurawalhi across a variety of target global audiences.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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