International Golf Travel Market (IGTM) convenes the world’s golf-tourism ecosystem each year, bringing together destinations, resorts, tour operators, buyers and international media. The event has become the industry’s principal forum for commercial exchange, destination discovery and long-range travel planning.
Working with the team at Spotlight has helped to transform the media programme for IGTM. The engagement between the media, the exhibitors and the buyers has never been better, and this is testament to the hard work, dedication and professionalism of the Spotlight team, not to forget their fantastic energy, enthusiasm and the new ideas they continually bring to the table.
Since 2018, Spotlight has worked alongside IGTM to reshape how the event engages with the press, developing a media strategy that reflects its growing influence within global golf travel.
The brief centres on attracting journalists whose coverage informs both traveller demand and industry thinking — positioning IGTM not simply as a trade gathering, but as the place where the sector’s next moves are debated and revealed.
Media programmes are structured around access rather than attendance alone. Spotlight builds journalist schedules, meeting formats and editorial angles that surface what is genuinely new in golf tourism — from emerging destinations and resort developments to shifts in buyer behaviour and long-term demand.
Partnerships with leading golf and travel titles, alongside collaborative projects with content creators, extend the event’s relevance beyond its exhibition floor and into wider travel and lifestyle conversations.
Spotlight brings together IGTM and a growing international cohort of specialist golf journalists, travel correspondents and consumer-facing writers whose work drives awareness in both niche and mainstream markets.
Those relationships span trade and consumer outlets, print and digital platforms, and established voices alongside newer commentators — ensuring the event continues to attract media that influence purchasing, planning and destination choice.
Consistent year-on-year engagement has expanded both the scale and calibre of media attending the show, with more than 50 accredited journalists now participating annually.
That visibility strengthens IGTM’s proposition for exhibitors, creating meaningful editorial opportunities for participating brands and reinforcing the event’s position as a distinctive platform within the international golf-travel calendar.
The 7 Undiscovered Destinations That Caught My Eye At The International Golf Travel Market
– Nick Bonfield, Golf Monthly
IGTM and PGA Show announce collaboration
– Rashi Sen, TTN Middle East
How IGTM 2025 Drove Revenues and Relevance for Golf Tourism
– Olivia Liveng, Insider Travel Report
IGTM appoints new event manager
– Nick Bayly, Golf Business News
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.