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Opened in late 2022, the Kimpton Aysla Mallorca in Santa Ponsa offers a modern take on wellness resort life.
In April 2024, Spotlight Communications was engaged to amplify international PR efforts across key markets. Focusing on the UK, US and DACH audiences, Spotlight has developed a dedicated short-term campaign designed to drive coverage across relevant, influential outlets and publications.
Spotlight is working with the hotel to develop key messaging and media angles. As Mallorca’s first boutique luxury lifestyle property, its wellness, spa, dining and wedding experiences bring the brand’s accessible luxury positioning to life.
Spotlight is bringing Kimpton Aysla to the attention of international media targets previously unaware of the property. Highlighting its ‘under the radar’ position, Spotlight is strategically targeting suitable audiences with personalised approaches to key media contacts.
Since engagement in April 2024, Spotlight has already generated international media interest which promises to result in coverage with key titles across target media.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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