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As the cultural capital of Japan, Kyoto boasts 17 UNESCO World Heritage sites and is renowned for its outstanding scenes of natural beauty.
Since 2017, Spotlight’s creative approach, guidance and support has ensured Kyoto City has maintained its presence in the most influential of UK luxury travel and travel trade publications – we are delighted with our ongoing collaboration.
– Shuhei Akahoshi, General Manager
Spotlight Communications has delivered Kyoto’s UK PR strategy to a luxury audience since 2017. The brief is to highlight both the new and the old within Japan’s traditional cultural capital and target both consumer and trade media.
Spotlight sets out to showcase Kyoto’s bespoke cultural experiences, off-the-beaten-track locations and a selection of luxury and traditional accommodations offered by more than 300 affiliated member companies. Strategically targeting media opportunities to position the off-peak season as a desirable time to visit, Spotlight is proud to support Kyoto within the UK and with a specific remit across trade events globally.
With affluent leisure travellers from the UK as the primary target, Spotlight liaises with journalists on behalf of Kyoto and its many tourism partners and attractions. Identifying and securing important media opportunities across art, design, horticulture, gastronomy and wellbeing continues to drive the ongoing PR strategy.
Spotlight has achieved an exponential ROI on Kyoto’s PR investment through ongoing high value features in print, online and broadcast. Publications such as Times LUXX, FT How To Spend It, The Telegraph, National Geographic Traveller and Country & Town House are just a few examples, along with a dedicated televised episode on Channel 5’s TV series ‘Jane McDonald: Lost in Japan’.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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