Kyoto is Japan’s former imperial capital and one of its most historically significant cities, with 17 UNESCO World Heritage sites.
Since 2017, Spotlight’s creative approach, guidance and support has ensured Kyoto City has maintained its presence in the most influential of UK luxury travel and travel trade publications – we are delighted with our ongoing collaboration.
– Shuhei Akahoshi, General Manager
Spotlight has led Kyoto’s UK PR strategy since 2017, working closely with the local team to navigate how the city is understood by luxury travellers and the trade. The brief focuses on balancing heritage with contemporary appeal, while engaging both consumer and industry media with a clear, disciplined narrative for the market.
Working on behalf of more than 300 affiliated tourism partners, relationships with leading consumer and trade journalists across travel, design, gastronomy, horticulture and wellbeing underpin the programme. Outreach is deliberately selective, aligning angles, access and timing to ensure Kyoto’s story lands with titles best placed to reach affluent audiences and shape long-term perception.
Long-term editorial programmes prioritise consistency over short bursts of attention, keeping Kyoto part of the UK luxury travel conversation year-round. Coverage is paced around seasonal shifts, cultural moments and evolving travel patterns, compounding authority over time across leading consumer and trade platforms — including major print features, online coverage and broadcast partnerships.
The 20 best things to do in Kyoto
– Danielle Demetriou, The Telegraph
A guide to Kyoto, Japan through the city's craft scene
– Chris Schalkx, Condé Nast Traveller
Japan: The Land Of The Rising Sun
- Luke Abrahams, Country and Town House
DUSIT THANI KYOTO, KYOTO, JAPAN
– Kate Crockett, SPACE
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.