Ponant

For a privileged travel experience, leading cruise brand Ponant offers a blend of luxury, adventure, and exploration aboard 14 intimate ships and yachts sailing to every corner of the globe.

Ponant first approached Spotlight because of their reputed deep connections within the UK luxury media landscape. Within a relatively short time, it is also evident that Spotlight’s personal and agile approach is second to none and we are looking forward to a long-term partnership together.

– Alexandra Olivari, Director of Communications

we relate

Since engagement in February 2024, Spotlight Communications has been constantly introducing new UK PR opportunities to Ponant. The PR strategy includes partnerships and collaborations as well as an integrated approach to engage with target media reaching high net worth audiences.

we create

Spotlight manages an ongoing calendar of media angles and content customised to national, regional, consumer and trade media in the UK. Additionally, the campaign seeks to work with influential media contacts to publicise relevant news, secure award recognition and leverage media spend.

we connect

Focused on the UK market, Spotlight is on track to secure targeted top tier journalists for press trip experiences, one-to-one interviews with key Ponant leaders and exposure across luxury consumer and trade outlets.

we amplify

Since engagement, Spotlight has arranged top tier media meetings with key Ponant stakeholders, organised a press trip with media who are new to cruise and quickly generated UK media interest which promises to result in coverage with key target titles.

Interested in working with us?

Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.

Ponant

we relate

we create

we connect

we amplify

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