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A hot-spot for the New York elite in the 1960s, following the property’s private sale and a seven-year refurbishment, The Potlatch Club re-opens in June 2024 as Eleuthera’s first contemporary boutique resort.
Spotlight Communications is working to position The Potlatch Club and Eleuthera to high net worth travellers from the Bahamas’ key source markets in the UK and Europe. With just 11 keys, an in-depth, integrated PR campaign highlights The Potlatch Club as the latest, ultra-bespoke, intimate escape on the world luxury travel map.
To build anticipation for a high-impact opening PR campaign, a programme of exclusive opportunities with key partners plus supporting media angles and press information is tailored to target markets. The over-arching communications platform is planned to achieve featured editorial in relevant US and UK publications, while also considering important additional Northern European markets.
Focussing on an affluent audience, Spotlight has already connected The Potlatch Club to media reaching affluent travellers in the target regions. The schedule of individual media stays for top media runs throughout the initial opening period as well as in the longer term, including around ILTM North America in Nassau in September 2024.
The onset of the robust opening campaign indicates a high-impact PR activation. Watch this space…
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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