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PROUD Experiences is the world’s first event dedicated to inclusivity and the LGBTQ+ travel community, a group that spends some $218 billion globally each year.
In addition to creating engaging onsite media programmes year on year, Spotlight continues to reach whole new segments of international journalists interested in developing content about LGBTQIA+ travel and lifestyle and attending PROUD to understand more.
– Simon Mayle, Event Director
Spotlight Communications created the launch PR campaign for PROUD Experiences in London in 2018. Following the PR strategy to support the event’s transition to the US the following year, ongoing activity focuses on targeting international media and content creators to join the event and include diversity in their travel pages.
With a brief to engage with relevant agents and exhibitors across the world, Spotlight works with LGBTQIA+ media and content creators internationally as well as those from mainstream media. Working with the organisers, sector specialists and key exhibiting partners, Spotlight also develops a comprehensive media programme that resonates with attending trade and consumer media from all four corners of the world.
Maximising exposure and collaborative opportunities for PROUD Experiences is integral to the PR campaign. The team connects with international trade and consumer travel writers, LGBTQIA+ publications with strong travel sections and digital content creators in the LGBTQIA+ travel space, with relevant messaging and calls to action for each.
Since the launch of PROUD Experiences in London, Spotlight has hosted more than 100 media and content creators, creating over 1,000 opportunities for media to meet with brands targeting the LGBTQIA+ travel sector. Coverage for the show itself has included CBS, National Geographic, Travel Weekly and TTG Luxury.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.
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