A new lifestyle brand from Radisson Hotel Group, Radisson Collection comprises 36 iconic properties in prime city locations and emerging destinations across Europe, the Middle East and Asia.
In 2022, Spotlight Communications was asked to create a bespoke global PR strategy in support of the elevated positioning of Radisson Collection. Tactical activations include creating PR toolkits comprising detailed press release guidelines, PR training materials and best practices policies specific to the Radisson Collection brand.
Spotlight supports Radisson Collection at both brand and property level, highlighting its constant evolution and changing shape. Spotlight works to create PR messaging, story materials and a digital strategy that align with the brand’s new positioning and inspire top-tier international journalists.
Spotlight has introduced Radisson Collection brand and hotels to target international media at key industry events including ILTM Cannes. Spotlight also engages luxury lifestyle media through direct pitching as well as individual hotel stays and group press trips.
Wide-ranging press coverage for Radisson Collection has included interviews and features in top publications such as Forbes, Insider Travel Report, TTG Luxury, Elle Decoration, Destinations of the World News, Travel Curator and The Toronto Star.
Start the conversation by emailing us at hello@spotlightcoms.com and let us know your requirements and ambitions – we’d love to hear from you.