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A curated Damien Hirst exhibition at Hôtel Martinez Cannes launched during the Cannes Film Festival in 2023.
Working as always with speed, intelligence and professionalism, Spotlight collaborated closely with the Damien Hirst team, the Hôtel Martinez team and representatives of the hotel owners to ensure an elegantly executed, integrated communication campaign for this curated artwork exhibition.
– Michel Cottray, General Manager
In 2023, the owner of Hôtel Martinez Cannes appointed Spotlight Communications to position a curated exhibition of Damien Hirst artwork. The strategy was to leverage the Hôtel Martinez brand, not only connecting with hotel guests, but other high net worth visitors to Cannes, with this pivotal event as the communications platform.
This was an opportunity to support Hôtel Martinez Cannes in highlighting its point of difference on La Croisette. The Cannes Film Festival was an important moment in time to do so, but the collaboration was also an important tactic in reinforcing Hôtel Martinez’s position as an influential lifestyle brand on the Riviera.
Spotlight’s campaign included a partnership with both Christie’s and Sotheby’s in London and Monte Carlo to highlight this curated Damien Hirst collection to their clientele. The year-long show was also a key media angle in targeting relevant international luxury lifestyle and travel outlets, as well as the art world.
Results of the media campaign included standalone features in Christie’s and Sotheby’s – the premier destinations for fine art collectors – as well as TTG Luxury, ClassPaper, and Arts & Collections.
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